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Implementing E-Commerce Strategies A Guide to Corporate Success after the Dot.Com Bust
Marc J. Epstein
Book Code: C8463
ISBN: 0-275-98463-X
ISBN-13: 978-0-275-98463-2
224 pages, tables
Praeger Publishers
Publication: 8/30/2004
List Price: $38.95 (UK Sterling Price: £21.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • New Markets, New Media Web Addendum [T]o be considered for public and academic library collections. To give your collection more depth....[r]ecommended.
    —LibraryJournal.com     October 1, 2005
  • Epstein reviews the conceptual and practical lessons learned over the past decade from e-commerce ventures and applies them to today's business environment. After the Internet bubble burst, solid models emerged in nearly every business sector, and companies integrated e-commerce strategies into their business models. Not much has been written about the new business models of the post-e-commerce age that combines theoretical constructs with case studies supporting active learning. Epstein accomplishes such a synthesis in this well-organized, clearly presented, and most welcome work. He treats e-commerce constructs as components of overall business management and follows up with numerous real-world sectoral case studies that apply the concepts....Extensive notes and bibliography support further investigation and are particularly useful for advanced study. This work is valuable to both professionals and students in any e-commerce course. Highly recommended. Lower-division undergraduate through professional collections.
    —Choice     May 2005
Description: After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival, Amazon. Despite the horror stories of abysmal customer service, lost information, catastrophic meltdowns, and the excesses of the dot.com boom, the Internet is now an essential tool and medium for conducting business. Today, the key question is not whether your firm should invest in e-commerce, but how you can do so most profitably. In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how." Showcasing the experiences of 32 companies (both successes and failures) in a wide variety of industries, he explores such issues as:
  • Corporate culture and strong leadership from the executive suite
  • Integrating e-commerce into corporate strategy
  • Aligning goals, accountabilities, and performance metrics to support e-commerce initiatives
  • Building systems that can measure the value of your e-commerce investments. No business can avoid e-commerce--and its capacity for creating spectacular opportunities or wasting precious time and resources. How your firm handles these challenges may very well determine whether or not it will survive.
    • Table of Contents:
    • Preface
    • Characteristics of E-Commerce Success
    • Corporate and Functional E-Commerce Leadership
    • Formulating an E-Commerce Strategy
    • Organizational Structure and Design for E-Commerce
    • Management Systems for E-Commerce Success
    • Measuring the Payoffs of E-Commerce Investments
    • Introduction to Company Cases
    • Company Cases B2C: Retail
    • Company Cases B2C: Services
    • Company Cases B2C
    • Achieving Success in E-Commerce
    • Notes
    • Selected Bibliography
    LC Card Number: 2004049568
    LCC Class: HF5548
    Dewey Class: 658
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