My Account Wish List
Advanced Search
Print - Close Window
www.praeger.com/catalog/C9371.aspx
All Greenwood Products
Chaotic Markets Thriving in a World of Unpredictability
A. Coskun Samli
Book Code: C9371
ISBN: 0-275-99371-X
ISBN-13: 978-0-275-99371-9
224 pages, figures, tables
Praeger Publishers
Publication: 1/30/2007
List Price: $49.95 (UK Sterling Price: £27.95)
Availability: In Stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • This clearly written book by an international authority on marketing strategy explains how a company can thrive and achieve market power in a highly unpredictable, rapidly changing, dynamic, unfriendly, chaotic business environment. Samli explains the pressures on business, the causes, and how to manage this market chaos successfully....The book includes many examples, clarifying tables and figures, short cases at the end of each chapter, and chapter-end summaries and questions about each chapter's major points. Highly recommended. Upper-division undergraduate through professional audiences.
    —Choice     July 2007
  • This work proves itself to be a useful tool
    —Society of Competitive Intelligence Professionals     September-October 2007
  • Chaotic Markets is a good book on how businesses fail to look forward while relying on the immediate past as a strong guide, and how they can correct this attitude.
    —Business Digest     May 2007
  • In this volume, Samli describes how to deal with market chaos. He discusses how companies need to be future-oriented and proactive, but also create consumer value in the present. First detailed are adversities in the marketplace, chaos-causing factors, pro-active decision making, and why firms should not follow conventional wisdom. Topics such as assessing market changes, marketing practices, developing a learning organization, improvisation, and developing a product portfolio are then detailed. Corporate culture, using resources, competitive strategy, and supply chain are also covered.
    —Reference & Research Book News     May 2007
Description: There is no doubt that the business environment has become increasingly unpredictable. Yesterday's market leaders become tomorrow's has-beens; upstarts take on established giants; customers flock to new technologies while demanding old-fashioned customer service; and, of course, the Internet and the forces of globalization are accelerating the pace of change. Learning how to survive--and thrive--in this environment is of utmost importance for any company that intends to stick around. Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies these chaotic forces, identifying the pressures on business that create uncertainty, but also the potential for innovation for those who recognize opportunities to strengthen their competitive position. Featuring dozens of illustrative examples of both winners and losers, Samli shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge.
LC Card Number: 2006038661
LCC Class: HF5415
Dewey Class: 658
All rights reserved. Copyright © 1999-2008 Greenwood Publishing Group, Inc.
88 Post Road West, Westport CT 06881, (203) 226-3571