Passport to Success
The Essential Guide to Business Culture and Customs in America's Largest Trading Partners
Book Code:
C9716
ISBN:
0-275-99716-2
ISBN-13:
978-0-275-99716-8
304 pages, n/a
Praeger Publishers
Publication:
11/30/2008
Availability:
Not yet published. (Estimated publication date, 11/30/2008)
Media Type:
Hardcover
Trim Size:
6 1/8 x 9 1/4
Subjects:
Description:
Like it or not, every business--even one conducted from the kitchen table--is global. No matter the industry, employees now routinely travel to other countries or interact with foreign customers, vendors, or fellow employees. Or they conduct business over the phone, via e-mail, or through video links. As a result, they have to understand international customs and etiquette or risk losing customers or botching business relations. And understanding business customs in other cultures isn't merely playing good defense--it often leads to new products or service enhancements that help an enterprise grow. In Passport to Success, Jeanette Martin and Lillian Chaney apply their expertise in business etiquette, training, and intercultural communications to present a practical guide to conducting business successfully around the world.
Each chapter in this book presents in-depth information on the business environment and culture in the top twenty trading partners of the United States: Canada, Mexico, Japan, China, United Kingdom, Germany, South Korea, Netherlands, France, Singapore, Taiwan, Belgium, Australia, Brazil, Hong Kong, Switzerland, Malaysia, Italy, India, and Israel. Chapters contain both practical tips and illustrative examples, and the book concludes with a listing of resources (books, magazines, organizations, and Web sites) for additional information. In addition, Passport to Success contains useful overview material that will help business people plan a trip abroad or a campaign to win customers in another country. Besides trade statistics and information on global trade agreements, readers will find information on using the Internet productively to conduct or seek business, how women can succeed in countries with traditional, male-oriented business cultures, how to build cross-cultural relationships, and ways language can enhance--or obstruct--business dealings. Every businessperson is now a player in the global market for goods and services. This book provides valuable tips that will help people avoid missteps and increase their sales and personal success when dealing with counterparts in other countries.
Table of Contents:
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Introduction
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Chapter 1 Global Business
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Chapter 2 United States
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Chapter 3 Australia
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Chapter 4 Belgium
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Chapter 5 Brazil
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Chapter 6 Canada
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Chapter 7 China
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Chapter 8 France
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Chapter 9 Germany
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Chapter 10 Hong Kong
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Chapter 11 India
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Chapter 12 Israel
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Chapter 13 Italy
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Chapter 14 Japan
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Chapter 15 Malaysia
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Chapter 16 Mexico
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Chapter 17 Netherlands
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Chapter 18 Singapore
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Chapter 19 South Korea
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Chapter 20 Switzerland
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Chapter 21 Taiwan
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Chapter 22 United Kingdom
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Chapter 23 Future U.S. Trading Partners
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Ireland
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South Africa
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Thailand
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United Arab Emirates
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Notes
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Appendix Resources
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Books
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Websites
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Journals
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Organizations
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Videos
LC Card Number:
2008028213
LCC Class:
HF5389
Dewey Class:
395
www.praeger.com/catalog/C9716.aspx
