Licensing in International Strategy

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Licensing in International Strategy A Guide for Planning and Negotiations

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Farok J. Contractor

Book Code: CLI/

ISBN: 0-89930-024-3

ISBN-13: 978-0-89930-024-5

DOI:

254 pages, apps.

Quorum Books

Publication: 12/23/1985

List Price: $119.95 (UK Sterling Price: £70.00)

Availability: Out of stock

Media Type: Hardcover

Subjects:

Business » International Business

Description: This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.

LC Card Number: 84-22756

LCC Class: HF1429

Dewey Class: 658.1


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