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Regulating the Future Broadcasting Technology and Governmental Control
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W.A. Kelly Huff
Foreword by Michael C. Keith
Book Code: GM1468
ISBN: 0-313-31468-3
ISBN-13: 978-0-313-31468-1
256 pages, table
Greenwood Press
Publication: 5/30/2001
List Price: $119.95 (UK Sterling Price: £70.00)
Availability: Out of stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
  • Endorsement From Bruce Mims
    Department of Mass Communications
    Southeast Missouri State University:     Regulating the Future: Broadcasting Technology and Governmental Controls chronicles two decades of FCC indecision in establishing technical standards...offers readers and incisive analysis of the impact of digitization upon broadcasting and the commission's subsequent efforts to chart the regulatory course of technological development.
  • Endorsement From James E. Fletcher
    Vice President for Instruction
    The University of Georgia-Athens:     [A] `must' read for management in the broadcasting industry, for students and teachers of electronic media.
  • Endorsement From Gerard Donnelly, Ph. D.
    Chair and Associate Professor
    Northwest Missouri State University:     Regulating the Future is without question one of the most important books yet written about broadcast regulation in the United States. It might be the most important.
  • Endorsement From Michael C. Keith, Ph. D.
    Senior Lecturer Communication
    Boston College:     ...[M]akes a valuable and substantial contribution to our understanding of many key technological issues confronting the electronic media. Intelligent, concise, and highly comprehensive, Huff's book is an asset to those of us who study the myriad important developments in the broadcast field and their impact on the audience.
Description: This comprehensive study examines the case of AM stereo and subsequent technologies to demonstrate the FCC's evolution from stern to reluctant regulator. It also examines emerging technologies, such as multichannel television sound, digital audio broadcasting, and high definition television, and discusses their impact on the evolution of broadcast regulation. In the 1980s the tension between governmental control and the marketplace resulted in the FCC's deregulation of TV and radio, electing to set only technical operating parameters and allowing legal operation of any system that meets those minimal standards. Huff argues that this approach is likely to influence regulatory approaches to other new developments in broadcast technologies. The extensive overview of the industry and the study of the interrelationships between the technologies will appeal to communication scholars in the fields of radio and television as well as interest industry professionals.
Table of Contents:
  • Foreword
  • Preface
  • Introduction
  • Learning from Broadcasting's Past
  • AM Stereo and the Marketplace
  • AM Stereo: The Wrath of Kahn
  • Digital Audio Broadcasting: A New Kind of Radio
  • Border to Border DAB
  • Advanced Television from HDTV to DTV
  • The Grand Alliance and the Introduction of DTV
  • The FCC's Changing Regulatory Role
  • Bibliography
  • Index
LC Card Number: 00-049497
LCC Class: HE8689
Dewey Class: 384
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