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Alan L. Carsrud, Malin E. Brännback
Book Code: GR3689
ISBN: 0-313-33689-X
ISBN-13: 978-0-313-33689-8
208 pages, figures, tables
Greenwood Press
Publication: 3/30/2007
List Price: $55.00 (UK Sterling Price: £31.95)
Availability: In Stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • Aimed particularly at those considering starting a business as well as students and researchers, this text defines entrepreneurship and describes its importance for economic systems. Carsrud and Brännback examine the various components of entrepreneurship, such as generating ideas, understanding the competition, and managing human capital. Issues relating to growth and entrepreneurial family firms are addressed in the final chapter.
    —Reference & Research Book News     August 2007
  • Endorsement From José R. de la Torre
    Dean, Alvah H. Chapman Jr. Graduate School of Business
    Florida International University:     Economic literacy is an essential condition for our democracy to work. Only an educated public can make sense of the myriad of economic issues that characterize our public debate, ranging from the collapse of private pensions to the impact of outsourcing on our job markets. This series constitutes a significant step towards the achievement of this goal. Written by eminent professionals and experienced practitioners, each of its seven volumes renders complex issues easy to assimilate without sacrificing nuance or controversy. Aimed at the general public, the authors succeed in bringing to everyday life the substance of most important economic agents and forces.
Description: Nearly everyone recognizes iconic companies like Microsoft, Dell, and Ford. But what do we really know about the entrepreneurs (Bill Gates, Michael Dell, and Henry Ford, respectively) who founded these firms or the factors that influenced the birth and development of these corporate giants? How do entrepreneurs identify opportunity and how do they address the personal, social, and financial risks associated with designing, launching, and sustaining a new venture? There are many steps between having an idea and going public--this book explores the entrepreneurial process through all of its stages, a process in which some half a billion people are engaged worldwide every year. Illustrated through numerous real-life examples, the book is a map of the entrepreneurial journey, exploring the wide variety of opportunities open to the entrepreneur and how to build upon them, including an overview of such essential principles as screening, market research, product development, financing, and marketing and sales strategies. It also covers legal issues, intellectual property protection, motivating employees, managing boards and investors, use of technology, and the international environment. Featuring examples of business plans and presentations, exercises and checklists, and a glossary of key terms, this volume provides a solid introduction to the process of business creation that will appeal to students and educators, general readers, and budding entrepreneurs.
LC Card Number: 2006038687
LCC Class: HB615
Dewey Class: 658
PDF Catalogs:
Greenwood Spring Reference 2008.pdf
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