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The Business of Wine An Encyclopedia
Geralyn Brostrom, Jack Brostrom
Foreword by Robert Smiley
Book Code: GR5400
ISBN: 0-313-35400-6
ISBN-13: 978-0-313-35400-7
328 pages, tables; other
Greenwood Press
Publication: 12/30/2008
List Price: $65.00 (UK Sterling Price: £37.95)
Availability: Not yet published. (Estimated publication date, 12/30/2008)
Media Type: Hardcover
Trim Size: 7 x 10
Subjects:
Description: Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir and varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 150 essay entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to today's complicated global wine industry. Today's wine industry is usually a complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries value.

Sample entries:
  • Appelations
  • Branding
  • Colonial Era
  • Cimate Change
  • Cork Taint
  • E-Commerce
  • French Paradox
  • High Alcohol Wines
  • Merlot
  • Monasteries
  • New World vs. Old World
  • Organic Grapes and Wine
  • Parker, Robert
  • Pinot Noir
  • Retailers
  • Sonoma County
  • Sustainability
  • Virtual Wineries
  • Wine Education
    • Table of Contents:
    • Foreword
    • Preface
    • Introduction
    • Conversions
    • Alphabetical List of Entries
    • Topical List of Entries
    • The Encyclopedia
    • Selected Bibliography
    • About the Editors and Contributors
    LC Card Number: 2008032965
    LCC Class: HD9370
    Dewey Class: 338
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