Internet Resources and Services for International Marketing and Advertising

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Internet Resources and Services for International Marketing and Advertising A Global Guide

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James R. Coyle

Book Code: OXIRMARK

ISBN: 1-57356-407-9

ISBN-13: 978-1-57356-407-6

DOI:

372 pages

Oryx Press

Publication: 5/30/2002

List Price: $75.00 (UK Sterling Price: £41.95)

Availability: In Stock

Media Type: Hardcover

Trim Size: 7 x 10

Subjects:

Series Title: Global Guides to Internet Business Resources

Reviews:

...rich detail is supplied....General readers; professionals.
—Choice December 2002
...a truly useful collection of Web resources on marketing and advertising. Considering its reasonable price and excellent coverage and indexing, the reviewer recommends this work for any business collection with the caveat that it will need to be updated frequently.
—Reference & User Services Quartlery Winter 2002

Description: The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.

Table of Contents:

Preface
Introduction
Global Marketing and Advertising Resources
Africa
Asia
Australia and Oceania
Europe
North America
South America
Web Site Title Index
Web Site Sponors Index
Country Index
Subject Index

LC Card Number: 2001055187

LCC Class: HF1416

Dewey Class: 658


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