The Food Industry Wars Marketing Triumphs and Blunders

Subjects:

• Business » Marketing, Advertising, Sales
• Popular Culture » Food
• Health/Medicine » Nutrition

Reviews:

• [The authors] provide detailed and well-documented accounts of marketing and distribution in the multibillion dollar food industry....The book can be read as a factual account of the evolution of the food industry, as a text of applied marketing, or for simple enjoyment.
  —Choice
• In the "The Food Industry Wars, Marketing Triumphs and Blunders,"....By focusing on the key variables to use in a volatile economic enviornment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts....Quorum Books.
  —Zing Magazine
• Ronald D. Michman and Edward M. Mazze have compiled a book that gives a useful perspective on marketing strategy while anchoring their analysis to direct observation of the food industry....While the overall treatment of the topics and examples is detailed, the style of the book falls somewhere between an academic analysis and popular press generalization of management strategies. It is interesting and well reasoned without tumbling over into either pedantry or solipsism....[A]n unusually well executed effort. It would be a nice fit alongside basic business strategy textbooks in either a professional or a professorial library. It would also be a good recommendation for a university library's supplemental book list. The enduring value of well-annotated history often goes underestimated.
  —Journal of Business-to-Business Marketing

Table of Contents:

• Preface
• Food Marketing Distribution
• The Food-Food Industry
• The Ice Cream Industry
• The Soup Industry
• The Breakfast Cereal Industry
• The Baby Food Industry
• The Ethnic Food Industry
• The Snack Food Industry
• The Candy Industry
• The Soft Drink Industry
• Selected Bibliography
• Index