Researching Organizational Values and Beliefs

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Researching Organizational Values and Beliefs The Echo Approach

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J. Barton Cunningham

Foreword by Janet Beavin Bavelas

Book Code: Q372

ISBN: 1-56720-372-8

ISBN-13: 978-1-56720-372-1

DOI:

248 pages, figures, tables

Quorum Books

Publication: 5/30/2001

List Price: $119.95 (UK Sterling Price: £70.00)

Availability: In Stock

Media Type: Hardcover

Trim Size: 6 1/8 x 9 1/4

Subjects:

Description: Emerged from the Lewinian tradition of research into organizational behavior, motivation, and change, here is a conceptual but practical way for HR professionals and others in today's organizations to understand better, more quickly and reliably, what the underlying human problems in their organizations are. Cunningham proceeds from the conviction that the key to solving organizational problems is in the hands of people, and that when people talk about the problems they experience they are reflecting their values and beliefs. The way to get people to do that is through a style of inquiry called indirect questioning--the Echo approach. This approach, which managers and executives in all types of organizations will find helpful and extensively useful is the subject of Cunningham's examination. The Echo approach is designed to bring to the surface and measure the values and beliefs held by a group of people and the organizations they comprise. Cunningham illustrates how this approach works, how to design interviews, surveys, and observations that actually "echo" peoples' values and beliefs--the obvious ones and those they keep hidden. Readable, well illustrated with cases and examples, this book will help executives at all levels understand better what people in these organizations are actually thinking and saying. In doing so it will help organizations become more productive and be more desirable places to work.

Table of Contents:

Foreword by Janet Bavelas
The Approach
Introduction
An Overview of the Echo Approach
Principles Underlying the Echo Approach
Immersion
Collaboration: A First Step in the Echo Approach
Designing a Process that Insures Insight and Creativity
Interviewing Individuals with Different Types of Questions
Interviewing Groups
Combining Interviews and Observations
Research
Focusing Research Using the Echo Sorting and Content Analysis Procedure
Developing Echo Surveys or Questionnaires
Developing Experiments
Taking Action
Communicating
Learning and Change
Action Research
Endnotes
Bibliography
Index

LC Card Number: 00-045850

LCC Class: HD30

Dewey Class: 658


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