Lifestyle Marketing Reaching the New American Consumer

Subjects:

• Business » Marketing, Advertising, Sales

Awards:

• Choice Outstanding Academic Titles, 2004

Reviews:

• New Markets, New Media Web Addendum [T]o be considered for public and academic library collections. To give your collection more depth....[r]ecommended.
  —LibraryJournal.com October 1, 2005
• For sales and marketing professionals as well as anyone interested in contemporary marketing, this book provides an easy-to-read introduction to the influence of lifestyles on modern sales and marketing strategies. The excellent bibliography will lead readers to other relevant publications. This work should be a part of every serious business collection. Highly recommended. Upper-division undergraduate through professional collections.
  —Choice May 2004
• [A] useful handbook to marketers, illuminating the ways to reach varying identity markets.
  —Sage Race Relations Abstracts August 2005

Table of Contents:

• Illustrations
• Preface
• Acknowledgments
• The Basis for Competitive Lifestyle Market Segmentation Strategies
• Lifestyles and decision Making
• Purchasing Behavior
• Changing Values and Lifestyles
• Subcultural Segmentation and Targeting Changing Lifestyles of the Singles Market
• Targeting the Changing Lifestyles of Children, Tweens, Teens, and College Markets
• Targeting the Changing Lifestyles of the Senior Market
• Culture and Targeting the Changing Lifestyles of the Black and Hispanic Markets
• Social Class and Targeting the Changing Lifestyles of the Asian, Jewish, and Italian Markets
• Epilogue
• Bibliography
• Index