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New Dimensions in Marketing/Quality-of-Life Research
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M. Joseph Sirgy, A. Coskun Samli
Book Code: Q886
ISBN: 0-89930-886-4
ISBN-13: 978-0-89930-886-9
400 pages, figures,
Quorum Books
Publication: 5/30/1995
List Price: $119.95 (UK Sterling Price: £70.00)
Availability: Out of stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
Table of Contents:
  • Preface
  • Introduction
  • Measures and Methods in QOL/Marketing Research
  • Developing a Life Satisfaction Measure Based on Need Hierarchy Theory by M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn, and Natasha Nagpal
  • Methodological Pitfalls and Solutions in Satisfaction Research by Edward Diener and Frank Fujita
  • QOL Research in Functional Areas of Marketing
  • Quality of Life, Technology, and Marketing: An Organizational Model by Millard F. Crask
  • Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective by Michael H. Morris, Donald L. Sexton, William H. Davis, and Pamela S. Lewis
  • The Changing Role of Distribution within the Marketing System: A Normative Model by A. Coskun Samli
  • QOL Research on Different Market Segments
  • Uplifts, Hassles, and Quality of Life in Older Workers by Sara Staats, Beth Colbert, and Christie Partlo
  • Enhancing the Quality of Life during Widowhood: A Marketing Challenge by Linda J. Shea and Charles D. Schewe
  • Supporting the Quality of Life of Single-Parent Homeless Families: A Case Study by Marvin G. Cline
  • Research in Certain QOL Domains--Marketing Implications
  • Toward Consumer Well-Being: Consumer Socialization Effects of Work Experience by Noriyuki Nakano, Maurice MacDonald, and Robin Douthitt
  • Leisure Advertising: Media Portrayals of the Postmodern Homo Ludens by Teresa J. Domzal and Jerome B. Kernan
  • Communication and Public Perceptions of the Quality of Life by Leo W. Jeffres and Jean Dobos
  • Occupational Prestige and Bureaucratization on the Spillover between Job Satisfaction and Life Satisfaction: Reconceptualization by David Efraty and M. Joseph Sirgy
  • Neighborhood Quality of Life: A Subjective Matter? by Robin Widgery
  • Research in QOL Related to Marketing in Specific Industries
  • Quality-of-Life Issues in the Third World: A Focus on Indian Tourism by Zafar U. Ahmed and Franklin B. Krohn
  • The Impacts of Tourism Development on Quality of Life in Host Communities by Robert R. Nelson
  • Cigarette Smoking and Societal Quality of Life by Thaddeus H. Spratlen
  • Epilogue
  • Past, Present, and Future: An Overview of Quality-of-Life Research in Marketing by M. Joseph Sirgy, H. Lee Meadow, and A. Coskun Samli
  • Selected Bibliography
  • Index
LC Card Number: 94-37875
LCC Class: HF5415
Dewey Class: 658.8
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