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Selling Sin The Marketing of Socially Unacceptable Products
Second Edition
D. Kirk Davidson
Book Code: QP645
ISBN: 1-56720-645-X
ISBN-13: 978-1-56720-645-6
264 pages, figures, tables
Praeger Paperback
Publication: 12/30/2003
List Price: $33.95 (UK Sterling Price: £19.95)
Availability: In Stock
Media Type: Paperback
Also Available: Hardcover
Trim Size: 6 1/8 X 9 1/4
Subjects:
Description: Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
Table of Contents:
  • Preface to the Second Edition
  • Introduction
  • Tobacco: Past and Present
  • The Alcoholic Beverage Industries
  • Handguns, Rifles, and Shotguns: The Firearms Industry
  • Gambling in America
  • The Business of Pornography
  • Target Marketing: Challenges and Consequences
  • Product Line Management in Socially Unacceptable Industries
  • Promotion Strategies: Media and Messages
  • Promotion Strategies: Symbols and Other Promotional Tools
  • The Internet
  • Problems in Pricing and Distribution
  • Public Affairs Strategies
  • Summing Up
LC Card Number: 2003045786
LCC Class: HF5415
Dewey Class: 658
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