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Publication
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Too Busy to Shop
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3/30/2009
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The Entrepreneur's Guide to Marketing
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11/30/2008
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Web 2.0 and Beyond
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11/30/2008
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Advertising 2.0
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9/30/2008
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Building Buzz to Beat the Big Boys
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3/30/2008
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Marketing in the 21st Century [Four Volumes]
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7/30/2007
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Direct Marketing in Action
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11/30/2006
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The Affluent Consumer
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9/30/2006
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Olympic Turnaround
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1/30/2006
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Selling the Dream
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10/30/2005
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Karaoke Capitalism
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3/30/2005
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Marketplace Masters
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4/30/2004
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Fundamentals of Customer-Focused Management
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12/30/2003
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Selling Sin
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12/30/2003
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Selling Sin
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12/30/2003
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Why We Shop
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11/30/2003
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Lifestyle Marketing
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10/30/2003
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The Manager's Guide to Competitive Intelligence
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9/30/2003
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Marketing and Management in the High-Technology Sector
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6/30/2003
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Chinese Economic Transition and International Marketing Strategy
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3/30/2003
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Controversies in Competitive Intelligence
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2/28/2003
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The Personality Continuum and Consumer Behavior
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11/30/2002
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Creating In-House Sales Training and Development Programs
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11/30/2002
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Trust and Loyalty in Electronic Commerce
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11/30/2002
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Creating Breakthrough Ideas
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11/30/2002
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Bottom Line Competitive Intelligence
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9/30/2002
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Global E-Commerce and Online Marketing
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8/30/2002
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Dynamics of Marketing in African Nations
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5/30/2002
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Internet Resources and Services for International Marketing and Advertising
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5/30/2002
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Exotic Visions in Marketing Theory and Practice
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12/30/2001
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Customer Fraud and Business Responses
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12/30/2001
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Adventures in Misplaced Marketing
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9/30/2001
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Into--and Out of--The GAP
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9/30/2001
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Marketing Strategies, Tactics, and Techniques
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7/30/2001
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Marketing Masculinities
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4/30/2001
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Specialty Retailers -- Marketing Triumphs and Blunders
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2/28/2001
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Privacy-Enhanced Business
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12/30/2000
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The Role of Corporate Reputation for Multinational Firms
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12/30/2000
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Rethinking Marketing
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11/30/2000
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Managing Frontiers in Competitive Intelligence
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11/30/2000
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Qualitative Research in Intelligence and Marketing
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10/30/2000
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Empowering the American Consumer
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10/30/2000
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MediaSpeak
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10/30/2000
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Growing Your Business in Emerging Markets
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8/30/2000
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Web-Based Analysis for Competitive Intelligence
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8/30/2000
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Doing Business in Newly Privatized Markets
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8/30/2000
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The Birth of Internet Marketing Communications
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6/30/2000
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5,110 Days in Tokyo and Everything's Hunky-Dory
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5/30/2000
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The Maturing Marketplace
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4/30/2000
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Strategic, Organizational, and Managerial Impacts of Business Technologies
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3/30/2000
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Motigraphics
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1/30/2000
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Let Every Child Be Wanted
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11/30/1999
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Integrated Branding
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10/30/1999
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The Economy of Icons
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9/30/1999
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Value Creation and Branding in Television's Digital Age
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8/30/1999
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Images That Work
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6/30/1999
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Preparing for Electronic Commerce in Asia
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2/28/1999
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The Internet Age of Competitive Intelligence
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1/30/1999
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Preventing Shoplifting Without Being Sued
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1/30/1999
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Campaign Strategies and Message Design
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1/30/1999
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Campaign Strategies and Message Design
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1/30/1999
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Strategic Marketing for Success in Retailing
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9/30/1998
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Emerging Trends in Sales Thought and Practice
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8/30/1998
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Developing and Leading the Sales Organization
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6/30/1998
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The Food Industry Wars
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6/30/1998
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Selling to Newly Emerging Markets
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4/30/1998
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Behind the Success and Failure of U.S. Export Intermediaries
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3/30/1998
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Protecting Your Company Against Competitive Intelligence
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1/30/1998
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Doing Business in Today's India
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1/30/1998
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McDonaldization Revisited
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1/30/1998
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McDonaldization Revisited
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1/30/1998
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Personalities and Products
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1/30/1998
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Selling to India's Consumer Market
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12/30/1997
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The Customer Loyalty Pyramid
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11/30/1997
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Resisting Hostile Takeovers
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10/30/1997
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The Emerging High-Tech Consumer
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7/30/1997
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Demography for Business Decision Making
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7/30/1997
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Ethics and Manipulation in Advertising
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6/30/1997
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The Laws and Legal System of a Free-Market Cuba
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11/30/1996
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Marketing to the Mind
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9/30/1996
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Harvesting Minds
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9/30/1996
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Selling Sin
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9/30/1996
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Measuring the Effectiveness of Image and Linkage Advertising
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8/30/1996
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Marketing Channel Management
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8/30/1996
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Marketing Channel Management
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8/30/1996
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Dollars Through the Doors
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8/30/1996
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Gerontographics
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8/30/1996
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Market Power and Business Strategy
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7/30/1996
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Advertising and Culture
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7/30/1996
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A New Archetype for Competitive Intelligence
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6/30/1996
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Creating and Managing International Joint Ventures
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5/30/1996
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The Art and Science of Computer Assisted Ordering
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4/30/1996
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Experiment-Research Methodology in Marketing
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3/30/1996
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Marketing for Nonprofit Organizations
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3/30/1996
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Understanding the Census
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3/26/1996
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Information-Driven Marketing Decisions
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2/28/1996
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The Emerging Market of China's Computer Industry
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12/30/1995
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Retailing Triumphs and Blunders
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11/30/1995
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Marketing Japanese Style
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11/30/1995
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Strategies for Business in Mexico
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10/30/1995
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Advertising, Alcohol Consumption, and Mortality
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8/30/1995
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Strategic Total Quality Management
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4/30/1995
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Multinational Companies in United States International Trade
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3/30/1995
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International Consumer Behavior
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3/30/1995
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Using Secondary Data in Marketing Research
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3/30/1995
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Marketing Strategies for the Mature Market
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9/30/1994
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Total Quality Marketing
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9/30/1994
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Marketing and Entrepreneurship
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9/30/1994
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Aunt Jemima, Uncle Ben, and Rastus
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7/30/1994
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Forecasting and Market Analysis Techniques
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5/30/1994
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European Retailing's Vanishing Borders
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5/30/1994
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The Ad Men and Women
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4/30/1994
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Personality Traits in Professional Services Marketing
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4/30/1994
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Marketing Exchange Relationships, Transactions, and Their Media
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1/30/1994
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Marketing's Role in Economic Development
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11/30/1993
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Counterturbulence Marketing
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9/30/1993
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Advertising, Alcohol Consumption, and Abuse
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8/30/1993
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The New Ad Media Reality
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7/30/1993
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International Trade in Computer Software
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7/30/1993
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Lawyer Advertising
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6/30/1993
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Activity-Based Costing for Marketing and Manufacturing
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5/30/1993
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Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry
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5/30/1993
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Sales Force Dynamics
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3/30/1993
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Marketing Channel Development and Management
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10/30/1992
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Marketing to Older Consumers
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10/30/1992
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Effective Human Resource Management in the Sales Force
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10/30/1992
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Competitive Cost-Based Pricing Systems for Modern Manufacturing
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10/30/1992
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Marketing Exchange Transactions and Relationships
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9/30/1992
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The Impact of Advertising Law on Business and Public Policy
|
9/30/1992
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Social Responsibility in Marketing
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9/30/1992
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Pushing the Numbers in Marketing
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9/30/1992
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Global Perspectives on Advertising Self-Regulation
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8/30/1992
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Global Sourcing Strategy
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6/30/1992
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Population Estimation and Projection
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6/30/1992
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Supplier Price Analysis
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5/30/1992
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Import and Customs Law Handbook
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2/28/1992
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Entry Barriers and Market Entry Decisions
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12/30/1991
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The Future of U.S. Retailing
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12/30/1991
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Price and Discount Schedule Analysis
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11/30/1991
|
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Making Creativity Accountable
|
8/30/1991
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Promotional Feats
|
8/30/1991
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Decision Criteria for New Product Acceptance and Success
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6/30/1991
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Lifestyle Market Segmentation
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4/30/1991
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Creating Corporate Audio-Visual Presentations
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4/30/1991
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Emotion in Advertising
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12/30/1990
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Strategy of a Megamerger
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12/30/1990
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Advertising and the Transformation of American Society, 1865-1920
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10/24/1990
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The Legal and Economic Aspects of Gray Market Goods
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8/13/1990
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Selling to a Segmented Market
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8/13/1990
|
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New Product Development and Marketing
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7/26/1990
|
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The Future of Free Speech Law
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6/27/1990
|
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Drop Shipping as a Marketing Function
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5/23/1990
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Market-Oriented Pricing
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4/24/1990
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International Perspectives on Trade Promotion and Assistance
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4/6/1990
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Classic Failures in Product Marketing
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8/22/1989
|
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Cable TV Advertising
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5/19/1989
|
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Legal and Economic Regulation in Marketing
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5/11/1989
|
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Cost-Effective Marketing Research
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11/18/1988
|
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Export Marketing Handbook
|
10/6/1988
|
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The Publisher's Direct Mail Handbook
|
12/31/1987
|
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No Comment!
|
11/17/1987
|
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Marketing and Economic Development
|
10/8/1986
|
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Global Perspectives in Marketing
|
10/15/1985
|
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The Power of Public Relations.
|
6/15/1985
|
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International Marketing Management
|
1/15/1984
|
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Marketing the Arts
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4/15/1980
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Lifestyles and Consumer Behavior of Older Americans.
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7/15/1979
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